Branding | Spatial Graphics | Interactive Experience Design
Instructor: Carolina Trigo
The WeWork rebrand strengthens the theme of “work together, grow together” by uniting digital tools and spatial services into one supportive ecosystem. Reimagining shared workplaces as seeds sown into common ground, the identity emphasizes interconnected growth, collaboration, and intelligent workflows. Through redesigned spaces, visual systems, and service touchpoints, the project envisions a community that flourishes collectively—like many seeds forming a vibrant, living forest.
The logo development is shaped around the idea of each user as a seed landing in shared soil, growing upward as part of a larger, interconnected community of forest.
Extending into the WeWork offices as spatial graphics, the brand patterns and colors create a lively atmosphere that supports how people work, gather, and live each day.
